Monetization

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By Bartle Type

• Convenience (Achievers) -> Progress
• Customization (Socializers)
• Competitive Advantage (Killers)
• Content (Explorers)

By Phases

1/ Hook (ice breaker, good deal)
2/ Habit (progress)
3/ Hobby (consumable)

Gachas

• Random items, lottery technique

Volume vs Lifetime value (LTV)

Psychology

• Hot State
• Loss Aversion
• Offers & Scarcity
• IKEA effect (trigger, action, variable reward)
• "Subscription"
• Anchoring
• Social Proof (x% of players bought this item)
• Right Amount of Choice (too many choices, cannot decide)
• Game loop to store (after each stage)

Games of Progression

4 ways to progress:

• Skill
• Luck
• Grind
• Pay

Make sure players understand that Grind & Pay are options.